Video is one of the most popular content forms in the world, and the truth is that it’s not likely to be going anywhere soon. And it makes sense, in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context. Video is not only a fun way of reaching out to a large audience, it’s really one of the best ways to get up close to them and give them a real glimpse of what you and your business or your clients are doing. The key here is to think beyond profit and product, show them something about your philosophy, share some information on an interesting event or offer some valuable information about a product or a service. The more the customers know about your positive practices, the more likely they are to be loyal to your brand or company.