A sound strategy is the foundation of a successful marketing plan. We specialize in creating an informed strategy on the basis of market research and audience targeting. Our experts carry out an in-depth analysis to understand your business goals, the market scenario, and the target audience to formulate a strategy that improves organic search visibility and brand awareness. The plan includes an SEO strategy, the relevant channels, resource requirement, and an editorial calendar.
Once a strategy is chalked out, the next step involves the creation of high-quality, meaningful, and relevant content to match. We have a team of professional content writers who deliver unique and keyword- rich content based on the Google guidelines. We are capable of providing full diversity, including blog posts, articles, landing pages, videos, data visualization, infographics, and more.
The entire process is complicated as it requires seamless coordination between the writers, editors, and marketers. We specialize in content management too, as we streamline the entire process, right through ideation to distribution. Our digital marketing specialists have expertise in managing schedules so that optimized content is available at the right time.
Performance tracking is an integral part of content marketing as it indicates the efficacy of the plan as well as reviews its ROI. We employ specialized measurement tools and real-time reporting, analyzing metrics such as blog visits, site visits, user engagement, keywords progress, lead generation, customer engagement, etc. Our experts also evaluate the success of the strategy and make requisite improvements to make it better.