1. Company Information
What are your long-term business goals ?
What is your Unique Selling Proposition (USP) ?
2. Target Audience
Who is your ideal customer ? (Demographics: Age, gender, location, etc.) :
What are your customers’ main interests or behaviors ? (Psychographics) :
What pain points or challenges do your customers face ?
Do you have different customer segments ? If yes, please describe them :
3. Products & Services
Describe your core products/services :
How do your products/services benefit your customers ?
Pricing strategy (Premium, mid-range, budget) :
List your key competitors :
4. Current Online Presence
Website URL :
Social Media Channels (Instagram, Facebook, LinkedIn, YouTube, etc.) :
Number of followers on each platform :
What type of content do you currently post ?
Do you have a content strategy ? If yes, describe it :
Do you use email marketing ? If yes, provide details (subscribers, open rates, etc.) :
5. Marketing Goals
What are your primary marketing goals? (Check all that apply) :
Key Metrics to track success (KPIs) :
Are there any specific deadlines or milestones for these goals ?
6. Budget
What is your total budget for online marketing ?
How do you plan to allocate this budget (e.g., social media, SEO, paid ads) ?
7. Competitor Insights
List 3 key competitors and provide links to their websites :
How does your product/service compare to your competitors ?
What do you admire about your competitors’ online presence ?
8. Branding & Content
Describe your brand's tone of voice (e.g., formal, casual, authoritative) :
Describe your brand's visual identity (e.g., colors, logos, fonts) :
What type of content do you plan to create ? (e.g., blog, videos, case studies) :
9. Paid Advertising
Are you running any paid advertising campaigns (e.g., Google Ads, Facebook Ads) ?
If yes, please describe the campaign, budget, and performance (CPC, conversion rate, etc.) :
10. SEO (Search Engine Optimization)
Are you currently using SEO strategies? (e.g., keyword research, on-page SEO, backlinks) :
If yes, please provide details :
List any keywords you are currently targeting :
11. Influencer or Affiliate Marketing
Are you working with influencers or affiliates ?
If yes, please describe your collaboration :
Budget allocated for influencer marketing :
12. Email Marketing
Are you using email marketing to nurture leads ?
If yes, describe your strategy (e.g., newsletters, offers, automated campaigns) :
13. Analytics & Reporting
What tools do you currently use for analytics and reporting? (Google Analytics, SEMrush, etc.) :
How often do you track and report data ?
14. Geographic Focus
What regions or countries are you targeting with your online marketing ?
Are there any localized marketing efforts planned ?